Anthony Gonzalez

In this discussion, Augusto Romano, co-founder of Digo, focuses on serving vibrant Hispanic communities through premium video content. Anthony Gonzalez from JWP Connatix shares insights on monetizing video effectively with advanced technology. They explore how brands can connect with the growing U.S. Hispanic audience by leveraging Private Marketplaces and Demand-Side Platforms. The key takeaway? Authenticity and cultural nuances are essential for meaningful engagement. Together, they reveal how genuine partnerships and digital transformation can unlock the Hispanic market's potential.