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Anthony Erickson
Senior partner at SBI Growth Advisory with two decades of experience scaling global enterprise tech businesses, advising CEOs and CROs on growth, go-to-market strategy, and private equity-backed transformations.
Best podcasts with Anthony Erickson
Ranked by the Snipd community
Nov 4, 2025
• 51min
Anthony Erickson - Tech Spend & New Logos
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In a thought-provoking conversation, Anthony Erickson, a seasoned expert in tech growth, shares insights on the importance of acquiring new logos for revenue success. He discusses the need for sales leaders to justify tech spend with tangible ROI and emphasizes the shift from land-and-expand strategies to proactive hunting for new clients. Anthony highlights the crucial role of metrics in choosing effective go-to-market models and warns that retention is challenged by rising churn rates. Tune in for invaluable advice on navigating today's tech landscape.
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