Anthony DeShazor

Anthony DeShazor, founder of Protia Revenue Systems and former head of customer success at Givelify, discusses the shift from contracts to value in account management. He emphasizes how removing auto-renewals fosters urgency and leads to stronger customer relations. Anthony articulates the importance of focusing on customer purpose rather than just performance metrics, resulting in increased loyalty and consistent donor growth. He shares innovative approaches to ongoing value communication and structuring impactful Executive Business Reviews to enhance customer engagement and retention.