Anthony Damtsis, Deputy Head of Behavioral Finance at TD Wealth, shares his insightful journey from leading the behavioral science practice at Discover Card. He explores the intriguing concept of 'wealth confidence,' illustrating how personal perceptions of wealth can diverge from actual financial status. Language plays a crucial role in shaping these perceptions, alongside social comparisons and the positive impact of philanthropy. Anthony also discusses research that enhances financial planning strategies, making this conversation a goldmine for understanding behavioral finance.