Anthony Combs

In this discussion, Anthony Combs, CEO of Splendies, shares insights on customer retention beyond loyalty programs. He highlights the vital differences between DTC brands and subscription models, emphasizing innovative strategies like surprise gifts and personalized experiences. The conversation also covers the importance of building emotional connections with customers and unique onboarding approaches. Additionally, the team reflects on the financial pitfalls of flashy projects, using Vegas’ Sphere as a cautionary tale. It's an engaging look at retaining customers in today's competitive market.

In this engaging discussion, Anthony Combs, CEO and Founder of Splendies, shares insights on navigating the challenging waters between scale and profitability. The conversation dives into real-world examples like MoviePass and Nasty Gal, revealing the pitfalls of unsustainable growth strategies. Combs emphasizes the significance of understanding customer acquisition costs and adapting to market demands. They also tackle the rise and fall of subscription services, offering valuable lessons on maintaining quality while expanding into new channels.