Anthony Cofrancesco

In this episode, Anthony Cofrancesco, an expert in e-commerce conversion and creative optimization, reveals powerful strategies for boosting sales on Amazon. He highlights the necessity of split testing and shares his innovative approach to creating high-volume variations of assets. Anthony delves into advanced image optimization techniques, introducing a four-phase framework for enhancing CTR and conversions. He also discusses the impact of price testing and the importance of multi-channel selling, encouraging sellers to explore beyond Amazon.