Anson Frerichs

Anson Frerichs, former president of Anheuser-Busch Sales and Distribution and co-founder of Strive Asset Management, shares insights into Bud Light's dramatic decline and the shift from shareholder profits to stakeholder capitalism. He discusses the mistakes that led to a loss of consumer loyalty and market value, and the ongoing challenges of corporate responsibility. Frerichs also highlights the balance between social issues and profitability, raising questions about brand authenticity and corporate identity in today's market.