Annie Smith

Annie Smith, Director of Insights and Intelligence at LIONS Advisory, and Natalia Ball, Global Chief Growth Officer at Mars Pet Nutrition, delve into the shifting landscape of creativity in marketing. They highlight the growing risk aversion among brands and the need for stronger insights to spark innovation. The discussion includes tackling barriers to creativity and embracing bold strategies for growth. They also explore how ambitious goals can inspire teams to take creative risks, ultimately boosting brand engagement and effectiveness in a fragmented media landscape.