Annie Petche, a career and fulfillment coach, highlights the power of self-inquiry in refining messaging to attract ideal clients. Meanwhile, Melanie Benson, who transitioned from a corporate career to coaching, shares her journey of overcoming marketing challenges and the discomfort of selling herself. Together, they explore the importance of identifying unique skills, building a personal brand, and focusing on client outcomes rather than processes. They also delve into the significance of curiosity and adaptability in achieving coaching success.
