Join Annie Belgrade, Senior Manager of Integrated Content Marketing at Ferrara Candy Company, as she shares insights into the sweet world of candy social media. Discover how Ferrara engages audiences during Halloween, blending proactive strategies with real-time interaction. Annie highlights the uniqueness of brand voices across platforms and the value of authenticity in content creation. She even serves up a secret recipe to win over candy corn skeptics! Get ready for a delightful mix of trends, creativity, and community engagement.