Anne Sweeney

Anne Sweeney, former co-chair of Disney Media Networks, reminisces about her pivotal role in the groundbreaking Disney-Apple deal that reshaped media. She discusses the industry's landscape in 2005, full of challenges and skepticism. Sweeney reveals insights from her initial discussions with Steve Jobs, his impactful demo, and the deal's complexities. She highlights how this partnership revolutionized consumer access to digital content, curbing piracy and paving the way for future tech collaborations, while also reflecting on lessons learned from negotiating with the visionary Jobs.