Anne Gary

Anne Gary, a seasoned sales and go-to-market leader with a rich history at PTC, shares her expertise on preparing for Economic Buyer meetings. She emphasizes the importance of thorough research to avoid wasted time in sales meetings. Anne discusses how to differentiate as a true business partner by uncovering unconsidered issues. She also highlights aligning solutions with corporate goals and individual KPIs. Furthermore, Anne encourages quantifying existing pain points to showcase potential positive outcomes, and stresses the significance of a confident preliminary ROI before discussions.