Anne Coghlan

Anne Coghlan, COO of Scope3 and a leading voice in agentic advertising, joins the discussion to unravel the Ad Context Protocol (AdCP) and its significance for the ad landscape. She highlights how agentic advertising can enhance outcomes on the open internet, contrasting it with traditional programmatic methods. Anne also touches on the evolution of Scope3, the role of AI in their operations, and offers insights on encouraging industry adoption of this innovative approach. Plus, she gets a chance to address the critics of her work!