Anne Coghlan
COO of Scope3 and an industry leader in agentic advertising and ad ecosystem standards; appeared to discuss the Ad Context Protocol, agentic advertising, and Scope3's product evolution.
Best podcasts with Anne Coghlan
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Oct 22, 2025 • 39min
Scope3 COO Anne Coghlan on the AdCP Launch and Agentic Advertising
Anne Coghlan, COO of Scope3 and a leading voice in agentic advertising, joins the discussion to unravel the Ad Context Protocol (AdCP) and its significance for the ad landscape. She highlights how agentic advertising can enhance outcomes on the open internet, contrasting it with traditional programmatic methods. Anne also touches on the evolution of Scope3, the role of AI in their operations, and offers insights on encouraging industry adoption of this innovative approach. Plus, she gets a chance to address the critics of her work!
Nov 17, 2025 • 34min
AI & Advertising: Anne Coghlan Takes a Blowtorch to Ad Tech: AdCP, Agentic AI
Anne Coghlan, co-founder of Scope3 and architect of the ADContext Protocol, dives deep into the chaotic world of ad tech. She challenges the notion of AI agents as omnipotent beings, likening them to supervised interns needing firm guidance. Anne unveils startling revelations like a publisher with 24,000 resellers and how AdCP can clean up inefficiencies in the ecosystem. With a focus on sustainability, she links carbon data to better media outcomes while emphasizing that creative human input remains irreplaceable in advertising.
