In this insightful discussion, Dr. Anne Carlew, a neuropsychologist specializing in aging and dementia, shares her journey of establishing a practice in rural Mississippi. She reveals the unique marketing challenges of a less-informed community and emphasizes the importance of effective communication. Dr. Carlew advocates for the resurgence of phone calls over texts for building healthcare connections and discusses targeted marketing strategies. The conversation also highlights innovative networking techniques and the patience required for sustainable practice growth.