Anna Tuckman

Anna Tuckman, an associate professor of marketing at Northwestern University's Kellogg School, dives into the paradox of advertising. She discusses the staggering global advertising spend and whether it genuinely translates into sales. Tuckman reveals that increased e-cigarette ads correlate with a drop in traditional cigarette sales, indicating the powerful influence of marketing. The conversation challenges traditional views on ad effectiveness, revealing potential overspending by brands and the complexities involved in measuring real impact, especially as digital methods evolve.