Anna Persaud

CEO and founder of This Works, a British science-first wellness brand best known for creating the pillow spray category; PhD biochemist who has led the brand to international distribution, clinical studies, and 200+ industry awards.

Best podcasts with Anna Persaud

Ranked by the Snipd community

Jan 2, 2026 • 20min

Build a Brand People Actually Trust with Dr. Anna Persaud, CEO at The Works | Ep. 380

Dr. Anna Persaud, CEO and founder of This Works, a trailblazing British wellness brand known for the original pillow spray, shares her journey of building scientific credibility in a crowded market. She reveals how circadian rhythm research drives their products and discusses their award-winning strategies for trust. Anna dives into the lessons from 'failed' innovations, emphasizes the importance of collaboration with neuroscientists, and explores the booming bedtime economy. Tune in for insights on redefining wellness branding and innovation!

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app