In this engaging discussion, Anna Parry, Managing Director of the Association of Ambulance Chief Executives, Simon Weldon, Chief Executive of South East Coast Ambulance Service, John Martin, Chief Executive of South Western Ambulance Service, and Sarah Walter from the NHS Confederation tackle the pressing challenges of the ambulance sector. They delve into the implications of the NHS’s 10-Year Health Plan, the need for digital integration, and innovative care models aimed at improving community health, all while addressing critical winter challenges for urgent care.