In this engaging conversation, Anna Luo, EVP of Customer Innovation & Marketing at Jivox, shares her expertise in AI and data-driven marketing. She draws intriguing parallels between endurance athletes and performance marketers, emphasizing how preparation and data are vital for success. The impact of AI on marketing is explored, highlighting its role in enhancing productivity while preserving human creativity. Anna also discusses how AI fosters collaboration within organizations, ultimately leading to more effective market entry strategies.
