Anna-Liisa Palatu

Anna-Liisa Palatu, co-founder and CEO of Woola, leads a startup revolutionizing sustainable packaging using waste wool. She discusses the environmental harm of plastics, emphasizing the need for alternatives. Palatu highlights how demand for eco-friendly solutions is shifting corporate strategies. She shares insights on why founders excel in sales and the unique challenges CEOs face, especially when balancing values with profitability. Her passion for sustainability shines through as she navigates the complexities of her leadership role.