Anna Jane Joyner, founder of Good Energy and climate communication expert, teams up with screenwriter Quinn Emmett to explore the vital role of storytelling in climate action. They discuss how writers can inspire change and raise awareness about environmental issues. Joyner reveals a new playbook for integrating climate narratives into media, while both emphasize the importance of inclusivity and representation—particularly for marginalized voices. They also tackle the connection between personal stories and broader climate discussions, making the urgent need for authentic storytelling clear.

Anna Jane Joyner discusses the lack of climate change themes in popular entertainment and Good Energy's efforts to assist screenwriters. They explore the impact of industries on Hollywood's portrayal of climate change, promote climate representation in TV and film, and analyze the integration of climate narratives in popular culture. The conversation emphasizes the importance of showcasing positive solutions and diverse perspectives in storytelling to inspire action on climate change.