Anna Carina Berkman

Founder of Markitect and senior AI trainer who specialises in prompting and practical AI for marketers; experienced public speaker and consultant helping teams apply generative AI in marketing workflows.

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Oct 17, 2025 • 56min

Learn AI prompting for marketers: strategies that actually work in 2025

Anna Carina Berkman, founder of Markitect and senior AI trainer, dives into the transformative skill of AI prompting for marketers. She shares the COCO framework for crafting effective prompts and explores common mistakes to avoid. Learn about 'lazy prompting' and how to create reusable prompts for dynamic marketing needs. Anna also discusses personalizing chatbot outputs and addresses the risks of generative AI, including bias and data privacy. Her insights equip marketers with practical strategies for maximizing AI's potential in 2025.

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