Anna Bateson

Anna Bateson, CEO of Guardian Media Group and champion of the organization's reader-funded model, discusses The Guardian's journey toward self-sustainability. She reveals how reader donations now make up 40% of their revenue while navigating a tricky advertising landscape. Bateson shares insights on maintaining editorial independence, the challenges of breaking into the U.S. market, and the role of AI as both an opportunity and threat. She emphasizes principled choices in advertising and the emotional connection that fosters resilient support from readers.