Ann Rhoades, former VP of People at Southwest Airlines and founding executive at JetBlue Airways, discusses building values-driven cultures. Topics include tying values to behaviors, hiring based on values, employee retention, and the connection between company culture and performance outcomes. This episode provides real-life examples from successful brands like Southwest, JetBlue, Nordstrom's, Chick-fil-A, Zappos, FedEx, and Apple.