Ann Marie Kerwin

Exploring how strong brands impact marketing effectiveness, balancing short-term marketing with long-term brand building, comparing American and European marketing practices, striking the balance between performance and branding, and connecting brand strategy across the C-Suite and company functions.

Join Ann Marie Kerwin and Morgan Flatley in a discussion about brand building beyond advertising. They explore strategies like aligning teams, deploying creativity, and strategic messaging. Hear about McDonald's balance between brand building and sales goals, creative excellence, and the shift to emotion-driven marketing. Discover challenges faced by big brands in the digital age and the importance of creative courage in driving business growth.