Ann Kieffaber

In this discussion, Ann Kieffaber, a recently retired managing director at Accenture with extensive experience in health analytics, delves into the complexities of selling services to large organizations. She emphasizes the importance of understanding the buying ecosystem, where no single decision-maker exists. Key topics include building authentic client relationships by balancing personal connections with professional insight, and the critical role of strategic account planning in enhancing client engagement. Kieffaber also highlights the necessity of navigating intricate decision-making dynamics in business development.