Ankur Bisen

In this discussion, Ratna Bhushan, a journalist at The Economic Times, and Ankur Bisen, a senior partner at The Knowledge Company, dive into the high-stakes merger between Devyani International and Sapphire Foods. They analyze the complexities and expected cost synergies of ₹210-225 crore. The conversation shifts to the challenges of scaling in a fragmented market and how the combined entity needs to stay agile to fend off niche disruptors. With growing competition and evolving consumer trends, they ponder whether this merger will truly create a QSR powerhouse.