Anko van der Werff, President & CEO of Scandinavian Airlines (SAS), explores the airline's dynamic sustainability journey rooted in Scandinavia’s environmental ethos. He discusses SAS’s innovative three-pillar strategy—Sustainable Aviation Fuel, electric aviation, and hydrogen technology. Van der Werff highlights the airline's Conscious Traveler program, aimed at encouraging eco-friendly choices among passengers. He also shares exciting plans for an electric flight by 2028, balancing essential connectivity with ambitious sustainability goals.