Anjali Mehra

Anjali Mehra, Senior Director of Product Analytics at DocuSign, shares her expertise in A/B testing and data-driven decision-making. She discusses how A/B testing can validate new initiatives and drive growth across organizations. Anjali delves into gamifying data experimentation and the importance of establishing clear KPIs. She also emphasizes fostering a data-driven culture and highlights advanced testing methodologies. Listeners will learn how to get started with effective experimentation and the essential skills needed for impactful testing.