Anjali Jariwala, Founder of FIT Advisors, specializes in serving physicians with complex tax needs and small business owners. She shares how she tripled her revenue from $250,000 to $750,000 while limiting her client base. By enhancing her services and raising fees, she justifies her value to clients. Anjali discusses the strategic shift to niche content marketing, like blogging and podcasting, even during COVID. She emphasizes the importance of financial planning tailored to high-income earners and reflects on her evolving definition of success, prioritizing personal fulfillment alongside business growth.
