Anirudh Singla

Founder and CEO of Pepper, a content marketing platform that combines AI and human creativity to produce content at scale for enterprise clients, recently crossing $10M ARR.

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Nov 17, 2025 • 0sec

#2286 Pepper: AI + people = > $10 million

Anirudh Singla, the dynamic Founder and CEO of Pepper, reveals how his content marketing platform combines AI with human creativity, recently surpassing $10 million in annual recurring revenue. They produce staggering volumes of content for clients like Shopify and Adobe. Anirudh discusses their innovative workflows, leveraging AI to generate drafts and human editors to refine them. He also shares insights on automating content optimization, scaling video production, and using SEO-driven techniques to boost performance—all while maintaining creative oversight.

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