Anindya Ghose

Join Anindya Ghose, an NYU professor specializing in AI and digital advertising, and Vilma Todri, an Emory professor focused on digital user behavior, as they explore the efficacy of generative AI in ad creation. They discuss their fascinating findings that AI-generated ads can boost click-through rates by up to 19%, while modifications by humans may underperform. They also delve into how less creative constraints enhance AI output and reveal the differences between visual and textual AI's effectiveness in marketing. Perfect for anyone intrigued by the intersection of AI and advertising!

Ravi Bapna, a leading AI researcher and co-author of 'Thrive,' teams up with Anindya Ghose, NYU Stern's digital transformation expert, to explore AI's role in enhancing well-being. They discuss how AI can revolutionize health, workplace productivity, and education. The duo introduces the 'House of AI' framework that promotes ethical data use. They also delve into groundbreaking technologies improving maternal health diagnostics and address the biases in AI hiring practices. Their insights demystify AI, emphasizing its potential to enrich daily lives.

Anindya Ghose, a Professor at NYU Stern and an expert in AI and economics, shares invaluable insights into AI adoption for organizations. He introduces his "House of AI" framework, emphasizing intentional and ethical implementation. The conversation highlights how AI is transforming management practices and organizational structures, pushing companies to rethink traditional assumptions. Anindya also addresses the dual nature of AI, discussing both its advantages and risks, including cultural implications and the need for data-driven leadership.