Anil Malhotra

Anil Malhotra, co-founder of Bango and expert in global marketing, dives into the evolving landscape of subscription bundling. He reveals how consumer demand for flexible options is reshaping media. The conversation highlights the transition from traditional cable to on-demand subscriptions and the role of social media platforms. Anil shares insights from Bango’s research on 'super bundling,' discussing utility combined with entertainment and the importance of simplifying user experiences to avoid subscription fatigue.