
Angelica Valentine
Director of Content Marketing at Mach49
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Dec 5, 2023 • 54min
Barbie: B2B Marketing Lessons from the Record-Breaking Movie with Director of Content Marketing at Mach49, Angelica Valentine
The Director of Content Marketing at Mach49 discusses B2B marketing lessons from the Barbie movie, including marketing your brand everywhere, delivering content the “right” way, and utilizing product placement. They also explore topics such as generating excitement for a launch in B2B marketing, adjusting content marketing strategy during COVID, measuring ROI, reimagining case studies, and the power of partnerships.