Angelica Lindeberg
CEO of the Swedish Women’s Hockey League (SDHL), leading the organisation through a transition to a YouTube-first distribution strategy to grow visibility and commercial potential for women's hockey.
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Dec 17, 2025 • 22min
Making YouTube Pay: Why the SDHL moved to YouTube
Angelica Lindeberg, CEO of the Swedish Women’s Hockey League (SDHL), discusses her groundbreaking shift to a YouTube-first strategy in under 90 days. She reveals how this transition is reshaping visibility for women’s hockey, emphasizing early audience insights and empowering clubs and players to engage fans. Lindeberg shares the rapid development of their media strategy, audience engagement, and unexpected international reach, highlighting the commercial potential unleashed by this digital pivot.
