
Angelic Vendette
Head of marketing of fitness brand Alo Yoga
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Oct 27, 2022 • 26min
Alo Yoga's Marketing Chief Angelic Vendette on Her 'Living and Breathing' Brand
Angelica Vendette, head of marketing at Alo Yoga, discusses the diverse role of a CMO beyond creating campaigns. They highlight the brand's focus on experiential living and innovation. The podcast covers topics such as NFTs, web technologies, diversity in tech, and the importance of empathy in leadership. Additionally, it explores brand love, community building, and balancing short-term gains with long-term growth in marketing strategies.