Angela Voss
CEO of Marketing Architects. She co-hosts the podcast, providing insights on marketing effectiveness and brand building.
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Feb 22, 2024 • 1h 16min
SBP 059: TV - The Most Powerful Ad Medium? With Angela Voss.
Discussing the impact of TV advertising in the digital age, with insights on TV media planning, pretesting creative, and the evolving landscape of linear and streaming TV formats. Special focus on Super Bowl ads and the correlation between pretesting and business impact.
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