In this episode of Masters of MEDDICC, Andy Sadler, EMEA hyper-growth specialist and GM of EMEA at Imply, discusses his epic career in B2B sales, the importance of effective strategies in a complex competition landscape, and the qualities he looks for when hiring to create successful teams. He also explores the concept of distributed companies and the art of understanding and leveraging competitor strengths. Additionally, Andy emphasizes the significance of champion building in sales, the importance of believing in your product, and the relevance of diverse skills and personalities in recruitment. Finally, he discusses the role of metrics, decision criteria, and champions in the sales process, and shares his experience teaching a subject to non-business background students.