Andy Reed

Andy Reed, head of behavioral economics research at Vanguard, sheds light on how our psychological tendencies shape financial decisions. He discusses the contrast between maximizers and satisficers, the impact of early money conversations, and the age-related positivity effect that influences older investors. Reed elaborates on leveraging inertia with initiatives like Save More Tomorrow to boost savings and highlights common biases among investors. He emphasizes the importance of teaching children about money from an early age and explores the role of AI in personalized financial advice.