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Andy Laughlin
Principal researcher at Which? who led the investigation into the effectiveness and risks of AI search tools; provides expert analysis on consumer tech, regulation, and practical advice for using AI safely.
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Nov 18, 2025
• 30min
Are we becoming too reliant on AI search?
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Andy Laughlin, Principal Researcher at Which?, dives into the growing reliance on AI search tools like ChatGPT and Gemini. He discusses the investigation's surprising findings, revealing that many users trust AI with high-stakes inquiries despite accuracy issues. Laughlin identifies common pitfalls, such as outdated information and the risks of sycophantic responses. He also offers practical advice for consumers to use AI safely, ensuring they assess the reliability of AI-generated information amidst rapid adoption. The future of AI's role in information access appears both promising and concerning.
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