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Andy Kauffman
Chief Commercial Officer, U.S. and Canada, Marriott International, leading commercial strategy for over 6,000 hotels. Drives growth across marketing, sales, partnerships, and loyalty.
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Jul 1, 2025
• 35min
People first: CCO Andy Kauffman on staying true to Marriott’s legacy with AI personalization
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Andy Kauffman, Chief Commercial Officer at Marriott International, dives into the transformative role of AI in hospitality. He discusses the importance of balancing tradition with technological innovation to enhance customer personalization. Kauffman shares insights on leveraging first-party data for targeted marketing and how emerging travel trends influence millennial and Gen Z experiences. He also highlights the need for employee upskilling in the age of AI and offers career growth tips using the 'pie method' to build personal brands.
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