Andy Fowler

Andy Fowler, CEO and co-founder of Nutshell, dives into how CRM software transforms artists' businesses. He discusses the essential role of managing customer interactions and emphasizes that understanding CRM terminology is crucial for success. From mastering lead management techniques to building meaningful connections with buyers, Fowler shares strategies that empower artists to elevate their sales potential. He also highlights transitioning from informal relationships to professional management, ensuring artists can thrive in the competitive market.