Andy Cernovitz

Author and marketing consultant specializing in word-of-mouth marketing, former CEO of GasPedal and founder of the Word of Mouth Marketing Association, known for the book Word-of-Mouth Marketing: How Smart Companies Get People Talking.

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Mar 8, 2010 • 23min

Author of Word of Mouth Marketing Visits Referral Week

Andy Cernovitz, an expert in word-of-mouth marketing and former CEO of GasPedal, shares valuable insights on generating referrals. He highlights the importance of making conversations easy and exciting, by suggesting unique experiences like bike house tours. Cernovitz discusses the 'chocolate problem,' urging businesses to continually provide fresh talking points. He also emphasizes the power of handwritten thank-you notes and small, memorable gestures as essential strategies for cultivating referrals.

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