Andrey Fradkin, an Assistant Professor of Marketing at Boston University specializing in the digital economy, dives into the complexities of antitrust issues in tech. He discusses how digital marketplaces can trend toward anti-competitive behavior and critiques Amazon's treatment of its own products in search rankings. The conversation also explores the implications of advertising practices on consumer welfare and the evolving landscape of antitrust enforcement in the age of AI, shedding light on the intricate balance between competition and consumer benefit.