Andrew Yaffe
CEO of Dude Perfect, a media franchise built from viral trick-shot videos on YouTube. He discusses building enduring franchise value in creator-led media businesses.
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24 snips
Mar 27, 2025 • 33min
Why YouTubers Are Having a Hollywood Moment
Andrew Yaffe, CEO of Dude Perfect and a former content operations executive at the NBA, discusses YouTube's surge as a powerhouse in entertainment. He delves into how YouTube creators are teaming up with traditional media, transforming the creator economy. Yaffe outlines the financial strategies behind top YouTube channels and the shift towards innovative partnerships in sports. The conversation also touches on the evolving relationship between digital creators and Hollywood, offering insights into the future of content creation and monetization.
13 snips
Mar 25, 2025 • 45min
Inside Dude Perfect’s highly profitable business model
Andrew Yaffe, CEO of Dude Perfect, shares insights into the transition from viral YouTube stars to a thriving media franchise. He discusses how they effectively diversified revenue streams, from merchandise to live events. Yaffe emphasizes the importance of creating durable intellectual property and strategic growth in content creation. He also explores the delicate balance between capital raises and maintaining brand integrity, showcasing Dude Perfect's journey as a testament to the power of innovation and family-friendly entertainment.
