Andrew Tindall
SVP of Partnerships at System1 who offers creative effectiveness analysis and references System1 research while discussing the campaigns.
Best podcasts with Andrew Tindall
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Oct 21, 2025 • 26min
Ep 10: Mail is a ‘super touchpoint’ with Andrew Tindall
Andrew Tindall, Senior VP at System1 and marketing effectiveness expert, explains why physical mail packs emotional punch. He describes 'super touchpoints' and how mail grabs attention, builds trust, and drives sales. Short, creative formats surprise and stick in the home. They also debate attentive reach vs cheap CPMs and why media and creativity must work together.
Jan 25, 2026 • 50min
On the Spot: Burberry & Johnnie Walker
Andrew Tindall, SVP at System1, offers creative effectiveness analysis. Matthew Herbert, co-founder of Tracksuit, provides brand-tracking data from London. Kate Rush Sheehy, CSO at GSD&M, brings strategic perspective on positioning. They dissect Burberry’s Olivia Colman spots and brand cues. They debate Johnnie Walker’s Keep Walking evolution and whether to rebuild category relevance or sharpen storytelling.
