Andrew Steel

Andrew Steel, E-commerce Director at Charles Bentley, shares insights from managing over 20 sales channels for a 160-year-old brand. He discusses the evolution of multi-channel selling and the innovative stock-splitting system that prevents overselling. Andrew reveals how cutting their SKUs from 1,300 to 600 boosted efficiency and growth. He emphasizes leveraging data, weather patterns, and search terms for accurate forecasting, and highlights the benefits of using fractional experts to scale effectively. Also, hear about plans for relaunching products in Europe despite recent challenges.