Andrew Robertson

In this episode, Andrew Robertson, Chairman of BBDO and author of "The Creative Shift," tackles the troubling sensation of 'vague familiarity' in our fast-paced world. He highlights how overstimulation dulls our creativity and shares strategies for breaking through this malaise. Andrew emphasizes the importance of exploring ideas at the intersections of disciplines and maintaining attentional minimalism. He also discusses Delta Airlines' innovative approach to improving customer experiences by identifying underlying travel stresses.

Andrew Robertson, President and CEO of BBDO Worldwide, shares his journey from civil engineering to leading one of the world's top advertising agencies. He highlights the crucial balance between creativity and client focus in driving success. Robertson discusses the emotional power in marketing, using the Snickers campaign as a prime example. He also tackles the rising costs of ineffective ads, especially in high-profile events like the Super Bowl, emphasizing the need for genuine connections between brands and consumers.