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Andrew Roberts
Two-decade software entrepreneur who grew a Brisbane-based company into Tiny, a widely used web text editor (TinyMCE), and later co-founded Deliberables.ai to help M&A advisors with AI-driven marketing materials.
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7 snips
Nov 21, 2025
• 1h 1min
Ep 521 10x Outcome Selling Tiny to Private Equity and how to make the 'Cruise vs Double Down' Decision
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Andrew Roberts is a seasoned software entrepreneur who transformed a family-run business into TinyMCE, a leading web text editor. In this discussion, he shares his pivotal decision: maintain a stable, profitable company or chase aggressive growth through private equity. He dives into the challenges of commercializing open source, valuing his brand as an acquisition currency, and navigating personal dynamics during the sale. Andrew also recounts unexpected crises, including a shocking acqui-hire, and how these experiences shaped his new venture, Deliverables.ai.
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