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Andrew Monu
VP of Marketing at LinkedIn, experienced B2B marketer focused on brand building, video strategy, and helping organizations use LinkedIn to drive full-funnel growth.
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Nov 6, 2025
• 50min
How to build brand on LinkedIn, with their VP of Marketing
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Join Andrew Monu, VP of Marketing at LinkedIn and a savvy B2B marketer, as he shares insights on brand building in the digital age. He emphasizes that video isn’t just a top-of-funnel tool anymore; it builds trust and showcases personality. Andrew discusses the importance of aligning content with brand values, the role of creators in storytelling, and strategies to get leadership engaged on LinkedIn. He also highlights the need for marketers to connect metrics to business outcomes, encouraging authenticity in personal branding.
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