Andrew McCauley

Andrew McCauley, a Specialist Physiotherapist & Athletic Development Coach, discusses the significance of influence and persuasion in healthcare communication. He highlights the importance of priming and offers insights into using principles from Cialdini’s work to improve patient outcomes. Topics include the ethics of utilizing scarcity, the power of social proof in building trust, and strategies for enhancing patient commitment. McCauley emphasizes that fostering a strong therapeutic relationship can transform clinical interactions and increase patient adherence.